Area of Effect (AOE) works across a broad range of fields and disciplines to deliver best practice at the crux of storytelling, analytics and user-centric design.


Data-driven insights

From investigative journalism to accelerating business growth, Area of Effect combines 25 years of experience in the tech industry with a deep understanding of business processes and analytics tools.


Startup acceleration and coaching for entrepreneurs

Develop a mindset for success, by drawing on our years of experience running a startup accelerator in South Africa, as well as mentoring and advising on internal processes and metrics for small and large businesses.


Project/Product/Team management

Having a big idea isn’t enough. We work with teams to help them focus on what is most important, and create a strategic roadmap for future success. We also provide affordable virtual C-Suite services, such a vCDO.


Content creation and media development

We’ve worked with some of the biggest international names producing independent journalism, and have a strong track record in commercial content creation too.


Training and development

Area of Effect has created a large number of training materials and courseware for leading organisations in the field of data-driven storytelling and investigative work.


Hackathons and public events

Want us to organise your hackathon or ideation events? Or host a round table or panel discussion on anything related to technology, the media or law? Happy to help…