So World of Warcraft is being passed over from Blizzard US to Blizzard Europe, according to this mail being received by players.
We have a short but important announcement that we wanted to share with our players. World of Warcraft is currently an operation of Blizzard Entertainment, Inc. (USA), but starting April 14, 2009, the game operator will be Blizzard Entertainment’s central European entity, Blizzard Entertainment S.A.S. (France), and will be referred to as such in the game’s Terms of Use going forward. Our European office has been an essential part of our global operations since before the launch of World of Warcraft, and this update better reflects its role within our organization, as well as our continued commitment to our European players.
Since the dollar/euro exchange rate hasn’t changed that much (compared to, say, pound/dollar) this is presumably more to do with shifting the focus of the internal ‘A team’ to work on still-secret Blizzard MMO2. I’d love to see the mechanics of it though – after all, the hundreds of millions Blizz rakes in every month must have some small effect on the local economy where it rests.
